cup-holder cuisine

cup-holder cuisine
(KUP-hohl.dur kwee.zeen)
n.
Food meant to be consumed while driving in a car or truck and that comes in a package designed to fit inside a cup-holder.
Example Citation:
This year Kellogg's started selling cereal cups designed for cup holders; as commute times increase — the average driver spends 34 hours a year just idling in traffic — breakfast is often served in the car. Kellogg's hasn't yet figured out a way to feed you dashboard cereal without a spoon, but Campbell's has managed to solve a similar challenge: in June, the company started selling Soup at Hand, a disposable, insulated, cup-holder-size container with a sip lid.
— Rory Evans, "Cup-holder cuisine," The New York Times, December 15, 2002
Earliest Citation:
Yoplait Nouriche Smoothie (Price: $1.89 per 11-ounce bottle. Calories: 290 per bottle.)
Nutrition is the selling point for this very recent addition to the yogurt game. It calls itself "the only yogurt smoothie with the nourishment of a meal," what with the addition of 20 vitamins and minerals and whey protein. That last addition makes for a thick product — something approaching regular Yoplait yogurt in consistency. "The yogurt flavor is quite pronounced. It's like there's hardly any fruit in this," said one taster about the raspberry variety, which according to the label gets some of its berry blush from beet juice. The peach variety had a similarly slight fruit flavor. The hourglass-shaped container makes it ideal cup-holder cuisine for slurping while driving, however.
— Luis Zaragoza, "New products tweak yogurt for U.S. palates," San Jose Mercury News, August 28, 2002
Notes:
Cup-holder cuisine is the latest salvo in the commuter food (1987) wars. In fact, drive-time dining (1997) has become so popular that the food industry now has a separate food-in-the-car (1998) category to keep an eye on the latest trends. Here, dashboard diners are often referred to, unflatteringly, as mobile stomachs (1998) and marketers fight for stomach share (1984) instead of market share. They refer to a morning meal eaten within the car as a carfast (2000) or a dashboard breakfast (1991).
Related Words: Categories:

New words. 2013.

Игры ⚽ Нужен реферат?

Look at other dictionaries:

  • drive-through cuisine — n. Food obtained via a restaurant s drive through window. Example Citation: Unlike most drive through cuisine I review, where I use the magic words new ... for a limited time only, Cheesy Bread Sticks have been a fixture on Domino s menu since… …   New words

  • Food and Drink — 100 foot diet alcopop allergy bullying antigriddle ape diet apple tourist auto eating beer miler …   New words

  • Cars — bait car bear jam Beetlemania bike box boom car carbage car cloning carcooning …   New words

  • al desko — (al.DES.koh) adv. At a desk. Example Citation: Since Lunch Money was launched amid muted fanfare in September, we have variously lunched in downtown Toronto, New York and Vancouver. This week, our luncheon companion having begged off at the last… …   New words

  • auto-eating — pp. Eating without thinking or without being hungry. Example Citations: Women can munch their way into a bigger dress size in weeks by auto eating the calorie equivalent of a Big Mac a day....Boredom is the main reason for auto eating. Jo Willey …   New words

  • carcooning — (kar.KOON.ing) pp. Using one s car for working, playing, eating, grooming and other tasks normally performed at home or at the office. carcoon v., n. Example Citation: Nationally, officials believe up to 30 percent of crashes are caused by driver …   New words

  • dashboard dining — n. Eating a meal while driving. Example Citation: Dashboard dining seems to be a phenomenon of our times. More and more busy people find their car takes the place of the breakfast table. Fran Berkoff, Time to Go Back to Breakfast, The Toronto Sun …   New words

  • deskfast — (DESK.fust) n. Breakfast eaten at a desk. v., adj. Example Citation: Monday morning 08.30. I am multi tasking (read: trying to do too many things at once). With varying degrees of success I am scanning the trade press while consuming a healthy… …   New words

  • hurry sickness — n. A malaise where a person feels chronically short of time, and so tends to perform every task faster and to get flustered when encountering any kind of delay. Example Citation: The microwave oven is one of the modern objects that convey the… …   New words

  • one-handed food — n. Food that is small enough to hold in one hand and is not messy to eat so that it can be consumed while driving or working. Example Citation: Fast food restaurants have succeeded best with one handed food, because the majority of fast food… …   New words

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”